MARKETING MANAGEMENT LEVEL: 6

Course Code: 0414554A

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• Get the Occupational Standards (OS)
• Get the Curriculum
• Get the Learning Guide
• Past Assessment Papers (Available within each unit)

Module 1

1. APPLY FINANCIAL ACCOUNTING SKILLS
2. APPLY WORK ETHICS AND PRACTICES
3. CONDUCT BRAND PROMOTION
4. PERFORM TRADE ACTIVITIES
5. UNDERTAKE BUSINESS COMMUNICATION

Module 2

1. APPLY DIGITAL LITERACY
2. APPLY ECONOMIC SKILLS
3. APPLY ENTREPRENEURIAL SKILLS
4. CONDUCT MARKETING COMMUNICATION ACTIVITIES
5. CUSTOMER EXPERIENCE

Module 3

1. APPLY BUSINESS MATHEMATICS AND STATISTICS
2. APPLY MANAGEMENT SKILLS
3. APPLY PRINCIPLES OF COMMERCIAL LAW
4. CONDUCT MARKET INNOVATIONS/RENOVATIONS
5. MANAGE DIGITAL MARKETING

Module 4

1. CONDUCT RESEARCH PROJECT
2. DEVELOP BRAND STRATEGY
3. DEVELOP DISTRIBUTION CHANNELS

Module 5

1. CONDUCT MARKET ANALYSIS
2. CONDUCT PROMOTIONAL CAMPAIGN
3. DEVELOP MARKETING BUDGET

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